Senior Digital Marketing Manager

Job description:

We are seeking a highly experienced, results-driven Senior Digital Marketing Manager to lead and execute the company’s digital and performance marketing strategy. The successful candidate will be responsible for driving sustainable growth and owning and scaling Telcell Wallet’s paid acquisition end-to-end strategy, execution, optimization, and measurement with strong compliance discipline.

Job responsibilities:

• Define, lead, and continuously improve the company’s digital and performance marketing strategy in alignment with overall business objectives.
• Own and scale all paid acquisition channels, including Google Ads, Meta, LinkedIn, and other performance platforms.
• Lead the planning, execution, and optimization of complex, data-driven PPC campaigns with a strong focus on ROI, CAC, and revenue growth.
• Establish performance frameworks, KPIs, reporting standards, and attribution models to support data-driven decision-making.
• Analyse campaign and funnel performance, identify growth opportunities, and translate insights into actionable initiatives.
• Lead, mentor, and develop the digital marketing team and manage external agencies and vendors.
• Partner closely with Product, Sales, and senior leadership to ensure alignment between marketing initiatives and commercial priorities.
• Identify, test, and scale new growth opportunities across channels, formats, and user journeys (new platforms, ad formats, and targeting approaches).
• Partner with Creative, Strategy and Product to develop digital-first campaign concepts, activations, challenges, and experiments (including AI-assisted creative workflows, gamification, and “smart content” mechanics).
• Own digital marketing budgets and ensure efficient allocation of resources across channels and markets.

Required skills

• Minimum 5+ years of professional experience in digital and performance marketing, with at least part of the experience in a leadership or senior role.
• Excellent, hands-on PPC expertise, including proven experience managing and scaling campaigns on Google Ads and Meta Ads.
• Strong understanding of performance marketing metrics, conversion tracking, attribution models, and marketing analytics tools.
• Demonstrated track record of building and optimizing high-performing acquisition funnels and growth programmes.
• Proven people-management and stakeholder-management experience.
• Strong strategic thinking combined with a high level of operational execution.
• Experience in fintech-regulated categories is a strong advantage.