Job description:
We are looking for a senior-level marketer with a strong strategic mindset, deep analytical skills, and the ability to shape the brand and growth trajectory of one of the leading FinTech ecosystems in Armenia.
This role blends strategy, product thinking, analytics, partnerships, and cross-functional leadership ideal for someone who views marketing as a business driver, not a support function.
You will help build Telcell into a unified ecosystem that connects payments, digital services, transport, cash-out, remittances, and everyday financial activities for more than 1 million users.
Job responsibilities:
1. Develop and Own the Marketing Strategy
● Build and execute short- and long-term go-to-market strategies for Telcell Wallet and its sub-brands.
● Define positioning, value propositions, customer segments, and ecosystem growth priorities.
● Translate business objectives into structured, actionable marketing roadmaps.
2. Lead Strategic, Cross-Functional Projects
● Drive end-to-end projects with Product, IT, BizDev, Creative, and Digital teams.
● Manage timelines, resources, risks, and stakeholder alignment across the company.
● Ensure fast, structured, data-driven execution of strategic initiatives.
3. Market & Customer Insights
● Conduct market and competitor research, user behavior analysis, and opportunity sizing
● Build data-driven hypotheses and validate them through experiments.
● Prepare actionable insights, dashboards, and recommendations for executive decision-making.
4. Performance & ROI Analytics
● Define KPIs for marketing and cross-functional initiatives.
● Monitor ROMI, incremental revenue, funnel performance, and retention metrics.
● Optimize decisions using data, A/B testing, attribution, and end-to-end analytics.
5. Communication & Executive Support
● Prepare structured presentations for top management using best-in-class consulting frameworks (MECE, Pyramid Principle).
● Present and defend strategic proposals backed by data.
● Ensure alignment between business, product, and marketing priorities.
Required qualifications:
Experience & Hard Skills
● 4+ years in strategic marketing, product marketing, fintech, consulting, or digital ecosystems.
● Advanced skills in analytics and market research
● Proven experience leading cross-functional initiatives and managing complex, multi-stakeholder projects.
● Strong presentation and storytelling skills
● Experience with performance analytics, attribution, funnels, and ROMI is a major plus.
● Fluency in Armenian and Russian; English at a working level.
Soft Skills
● Strategic thinking and structured problem-solving.
● Proactivity, ownership, and the ability to drive initiatives end-to-end.
● Comfort working in ambiguity and fast-changing environments.
● Strong communication and stakeholder management skills.
● Curiosity, adaptability, and a growth mindset.
Benefits
